Finding Lawyers

A Forbes article in May 2017 cites that “lawyers are in the persuasion and collaboration business”.

My father, the lawyer. Being a daughter of a late lawyer myself I agree with the above observation or statement. Even as a young child back then, my father would mention to me that for lawyers to win their cases, they must really know how to persuade. And that a lawyer must work well with others and collaborate with them – that will not only ensure one’s success in the legal field, it will also ensure one’s longevity in it.

I can no longer ask my father today to what extent he understood the importance of persuasion and collaboration even during his early years in law school. But, today I wonder how law schools are preparing their students to be persuasive and collaborative even before they embark on their profession after passing the bar. I wonder how prepared they are to go into their field which is noted as being a very saturated one.

Too many lawyers? The legal profession appears to be a really saturated one. Statistics from the American Bar Association point out that in the US, there are now about 1.3 million lawyers! To add some more numbers: 35, 000 new lawyers enter the workforce yearly!

Yes, a person may love being a lawyer. Perhaps it is one’s childhood dream even, to some degree influenced by family members being lawyers themselves. Perhaps, it is the profession that best fits a person – one’s skills and abilities clearly point out to it as one’s sure career path. But the challenge today is perhaps more on how one can distinguish one’s self as the lawyer the people needs.

Being sought and found. How does one do that? How does a lawyer distinguish one’s self from other lawyers? Three things come to mind:

  1. Accepting high profile cases. A lawyer handling high profile cases will be mentioned in the news, on TV. Name recall from being heard or read about will certainly be a big plus for them in being sought by clients.
  2. Necessary promotion and marketing. A lawyer and a lawyer’s services need to be known, promoted in ever-widening circles thereby increasing one’s reach of clients. The best way for this to be done is to connect with a reliable marketing company with a specific focus on lawyers like that of the Lawyers of Distinction.
  3. Excelling in ones’ legal career focus or specialization. Whether it is environmental, criminal or business law one decides to focus or specialize on, one needs to excel and continue excelling in this area. Potential clients can search for lawyers with their specialization in mind. They can easily find them from Lawyers of Distinction as well based on their specialization.

Despite the large number of lawyers today, the reality is people still require their services. People just need to know who they are and where to find them.

3 Reasons Why Brands Would Benefit from Working with Bloggers

Before the use of the internet became more widespread, it was through the print media (newspapers, magazines) and the broadcast media (TV, radio) that we get to know about the latest brands.

There were times, of course, that the people behind these brands would do a promotional campaign by making their presence felt during major city or national events, sometimes they would even organize campaigns in malls or shops or even visit homes, offices, schools.

Well, brands can still do that. But with the advancement of technology and the internet being a regular part of our life, other avenues of brand promotion should be explored.

One major avenue for brands to reach out more people is working with bloggers. Doing so means positive benefits for the brand. Here are 3 reasons why brands would benefit in working with bloggers:

More People Accessing the Net. Even way back in 2010, a CNN article noted that based on a survey, more Americans get news from the internet as compared to TV or radio. BBC News also cited that among the younger generation, time spent online has overtaken time spent on watching TV. With more and more people across different demographics accessing the net, it is imperative for brands to establish their presence online. And one major way to do that is to work with bloggers who can help these brands be seen, read about online.

Not Limited to Just One Exposure. Think about it. If your brand has an advertisement or article written about it in a magazine or newspaper, chances are no one will really keep a copy of that magazine or newspaper for a great length of time. Hard copies of magazines, newspapers, even flyers or brochures about your brand will eventually get hidden or even thrown away somewhere. But this is not the case if you work with bloggers. If they feature your brand on their site or make a review about it, that blog post will stay present online. It can continue to be accessed through time by anyone. Your brand never really goes away but stays right there will people of all ages and backgrounds and at different times (years) can easily find it. And to ensure that your brand makes the best impact to the online world, consider the services of Nancy Behrman.

More Interactive Opportunities. Should a person see a brand on a TV advertisement, they could not readily ask information about the brand nor can they give easily give feedback. On the other hand, when a brand works with bloggers, people can directly connect with bloggers to ask information or to give feedback even by way of their blog post comments about the brand. This would help the brand’s audience or market get to know the brand better as well as give the people behind the brand the opportunity to also know the brand’s impact to the market and in how the brand could still be improved. For help not only in promoting a brand online but to also make certain that a brand continues to improve its image and presence online, enlisting the help of Behrman Communications is not a bad idea at all.

Over all, for brands to work with bloggers, it can only mean a positive step forward in bringing more brand awareness and more opportunities to further improve and grow a brand.

It’s Christmas Time!

It may still be November but in my part of the world, Christmas songs are now starting to play in homes, in stores 🙂

Well, hearing these songs is well and good. These songs help to remind us to prepare for the Christmas season. Somehow, they bring in an atmosphere of hope, joy, love. And we all need that in every part of the world today.

I am fond of playing instrumental music as I work. And I am glad that I found this Christmas instrumental music selection on YouTube. I truly enjoy the Christmas atmosphere it ushers in. Listening to it even inspires me as  work, as I write.

Below is the playlist. Enjoy!

Looking Back: Things I Learned Through Blogging

The year was 2011.

I was quite restless with work and the usual routines of my life. And then my friend told me I should try blogging. She cited that I have worked as a writer and editor for many years anyway so why not try blogging. You can also earn from it, she added.

Back when Friendster was still up, I had a couple or so blog posts there. I remember enjoying the process not only of writing but also of choosing a photo to go with my post. But we all know that Friendster, unfortunately has bid farewell to the internet, even  if it was a pioneer of sorts in social media.

I also went on try some blogging with the free sites provided by Blogger and WordPress. As far as I can remember, I think I did not surpass publishing more than five blog posts. And so when my friend said I should go try blogging, I was hesitant whether I could last writing, maintaining it. But this is where the difference lies now, with this 2011 blogging talk with my friend. She said I should buy my domain name and have my blog hosted online for a fee. Yup, no more free sites this time. From that time on, I am still in the blogging world. And I currently have 6 blogs!

So looking back, here are 3 things I learned about blogging which I think can be applicable as well to our life 🙂

When blogging comes with a price, you tend to work harder on it and stay with it. Well, this is true for me. I know there are others who diligently work on their free blogger or wordpress blogs but that did not work for me. Because I shell out some amount yearly for my domain name and hosting, it makes me think that I am wasting my money if I don’t make an effort to work on my blog. It’s the same thing with how we value things in life that are free or are easy to get and those that take our time, effort, resources to get or build. This can be easily observed with seminars and trainings that are free compared to those which are paid for. As a facilitator for some of them, I see a difference in how the participants value what they learn.

There is always something to learn in blogging. By way of blogging, I learn a little bit more about marketing and using the varied social media channels. Ten years ago, while I was still based in Thailand, some friends from the UK already introduced me to Facebook and I began using it then. But it was through blogging and making new contacts that I learned using the other social media channels. Add to that, the usage, of course, of hashtags 🙂  Life is like that, too, isn’t it? Sometimes we think we know enough and then we are brought to situations when we realize how much limited our knowledge is and then we start learning some more.

Learn from others but create your own path. Just by reading the blogs of others, I already learn so many things. I am not just talking about the information or story they share but also what makes their blog attractive to readers or not, what are the useful or unique features that their blog has. Their blogs make me think and reflect how I can better improve my blog. Bloggers have different dreams, purposes, too for their blogs, for themselves. And I have my own, too. I know what my blogs are for, what I want to reach and where I want to limit myself. Of course, this is also true in life. While we all have a birth date as well as date of death, what happens in between is really up to us. Or should I say, between us and God. People do not carve our stories in between those dates. While we learn from them, it is us who live and learn and embrace our stories and our lives’ purpose until that end date.

This November will be my 6th year in blogging, counting from my first blog, Steps On Air. Overall, it has been a great blogging journey with many unexpected blessings. And for this, I also give thanks to the Author of Life, the Living Word, who has seen me through as I try to write from my own little corner in the vast universe.