Pushing Forward with Online Business

The internet has changed the way people do business.

I’ve known friends who have started online businesses which includes selling items online to selling their services online (like providing their writing, web design or marketing services).

It seems to me that, thanks to the internet, starting a business has never been easier as it has been compared to, say, 5 to 10 years ago.

Now while it appears that the internet has made starting a business easier, it seems to me that people have also somehow forgotten that just like other “offline” businesses they also need to consider the importance of the following:

Creativity and originality. People who start online businesses can sometimes do it just because it’s the trend. A couple of their friends are selling stuff online and seeing that they profit from it they also decide to start their own. They fail to consider that creativity and originality matters. What sets your business apart from the others? What need is it meeting? These are questions that need to be asked.

Knowledge of the market. To go into business is to know your market. Who is buying the goods? What is the demographics of the clients or customers? What makes them choose your products? These are but just a few of the questions that one who runs an online business needs to think about.

 

Quality of products or services. My stand is if one can not provide quality services or products, one should not be in business in the first place. Okay. I can be gracious and say that they can be in business, but they should work on improving their products and services. If this is no longer possible for them then they should really consider closing shop.

Manage the business and its resources well. One can have the best products but when management is not done well, I think the business will eventually fail. The business resources would include the data that a business or a company has. As the business grows and expands, one must learn how to manage available data and use it for the best of the business or company. Check out this page to know more about data management.

Passion and profit must go together. I think that passion is key in growing a business, but one needs to be able to gain good profit from it to sustain it. And if it’s only profit that is operative word for the business then I think it will not last.

By all means, let’s be entrepreneurial and use the internet to do so but let’s not forget to do it well. No, not just well but let’s do our best.

The Importance of a 24-hour Pharmacy

We don’t really think much about it.

We don’t really think about whether the pharmacy nearest to your place or mine  is open for 24 hours. Well, not until we have a need for a medicine for ourselves or for our family which has unfortunately run out.

Well, this was my dilemma a couple of weeks ago.

I would have asthma attacks every now and then brought about by allergy or stress, but I haven’t had them for quite some time now. And then it happened!

Well, no need to panic as I was able to ask my husband to buy some for me before he got home. Unfortunately, he had so much going on in his head at work and with his church commitments (he is one of the volunteer leaders at our church) that he came home and forgot to buy the medicine.

My friend helped later in purchasing the medicine which proved to be another challenge.

To our dismay, the pharmacies we tried to go to were not open for 24 hours! They were closed!

I was thinking we are now in the ultra-modern age of history and perhaps this would mean most (if not all) pharmacies would be open 24 hours. Except maybe if they are located inside a mall which doesn’t operate for 24 hours.

Another friend advised us to go to two specific pharmacies which were said to be open then.  Thankfully, the one we went to was indeed open 🙂 And so I was able to buy my much-needed medicine.

It was all, of course, a good reminder for me to stock up on our medicines so that we would not have to end up in that dilemma again. And especially  so when we are travelling. Not all cities, not all countries in the world can have that accessible, 24-hour pharmacy which we might need.

It also matters that a pharmacy has quality and affordable medicines. That it has an efficient and helpful staff is also a plus point (which that pharmacy I went to, thankfully, had). It would also be good if they accept discount cards like the dymista discount card. After all, I think everyone would be happy to get some discount and savings during their purchase.

I really hope that in your time of need for a medicine, you will also find a 24-hour pharmacy that can serve you, no matter when your hour of need may be.

3 Reasons Why Brands Would Benefit from Working with Bloggers

Before the use of the internet became more widespread, it was through the print media (newspapers, magazines) and the broadcast media (TV, radio) that we get to know about the latest brands.

There were times, of course, that the people behind these brands would do a promotional campaign by making their presence felt during major city or national events, sometimes they would even organize campaigns in malls or shops or even visit homes, offices, schools.

Well, brands can still do that. But with the advancement of technology and the internet being a regular part of our life, other avenues of brand promotion should be explored.

One major avenue for brands to reach out more people is working with bloggers. Doing so means positive benefits for the brand. Here are 3 reasons why brands would benefit in working with bloggers:

More People Accessing the Net. Even way back in 2010, a CNN article noted that based on a survey, more Americans get news from the internet as compared to TV or radio. BBC News also cited that among the younger generation, time spent online has overtaken time spent on watching TV. With more and more people across different demographics accessing the net, it is imperative for brands to establish their presence online. And one major way to do that is to work with bloggers who can help these brands be seen, read about online.

Not Limited to Just One Exposure. Think about it. If your brand has an advertisement or article written about it in a magazine or newspaper, chances are no one will really keep a copy of that magazine or newspaper for a great length of time. Hard copies of magazines, newspapers, even flyers or brochures about your brand will eventually get hidden or even thrown away somewhere. But this is not the case if you work with bloggers. If they feature your brand on their site or make a review about it, that blog post will stay present online. It can continue to be accessed through time by anyone. Your brand never really goes away but stays right there will people of all ages and backgrounds and at different times (years) can easily find it. And to ensure that your brand makes the best impact to the online world, consider the services of Nancy Behrman.

More Interactive Opportunities. Should a person see a brand on a TV advertisement, they could not readily ask information about the brand nor can they give easily give feedback. On the other hand, when a brand works with bloggers, people can directly connect with bloggers to ask information or to give feedback even by way of their blog post comments about the brand. This would help the brand’s audience or market get to know the brand better as well as give the people behind the brand the opportunity to also know the brand’s impact to the market and in how the brand could still be improved. For help not only in promoting a brand online but to also make certain that a brand continues to improve its image and presence online, enlisting the help of Behrman Communications is not a bad idea at all.

Over all, for brands to work with bloggers, it can only mean a positive step forward in bringing more brand awareness and more opportunities to further improve and grow a brand.

The Healthy and Delicious Beverage for Women

As women, I think you agree with me, that we would like to strike a balance in every area of our live.

We want to live an active, purposeful life. For us to do so means that we need to take care of ourselves better. And part of looking after ourselves well means meeting our nutritional needs.

And there’s one milk product that is formulated to address our unique nutritional needs: Athena.

Here’s what Athena can offer to us women:

High Calcium. This is essential for optimum bone health. It is also a source of Vitamins D and K, Magnesium and Phosphorus – nutrients to help maintain strong bones which we definitely need.

Low in Fat. Athena is low in fat which means we can enjoy this beverage without the risk of high caloric intake.

Source of Anti-oxidants. It contains Vitamins A & E and Zinc to help us maintain healthy skin and promote optimum immune function.

Here then is our delicious and healthy beverage rolled into one with Athena.

Athena comes in two flavors – Milk (180 grams – Php 130.00; 400 grams – Php 273.00) and Choco (180 grams – Php 130.00). It’s currently available online at www.athena.com.ph and in-store at Mercury Drugstore, Watsons, and Southstar.